services

Brand Identity

Packaging Design

 Profile

Kawama Tequila Soda is a new entry into the ever growing hard seltzer market. This ready-to-drink tequila soda carves out its own space by offering a lower alcohol—and lower calorie—option for tequila fans. Lakuna design was retained to create a visual brand centered on the new cocktail’s light and breezy feel. Soft gradients in juicy citrus colors follow the simple flavor profiles and provide a bright and joyful background for the brand’s communications and shelf appeal.

Photography: Kawama