Case StudyPureWild Co. is a new functional beverage brand out of Ojai, CA. It’s introductory product is a series of marine collagen infusions, packed with organic juices and adaptogens.
The BriefPureWild Co. is a startup company launching their introductory product, Marine Collagen Infusions.
Design strategyOverall visual brand strategy: fusing natural or wild, artful imagery with structured, utilitarian communication
Wordmark with rogue “W” evokes elegance with a simple nod to wild beauty
Packaging strategy: attract with calming pastel colors, entice with flavor forward layout, and inform with key functional ingredients displayed prominently
Photography: Elizabeth Herring
Recognition
WINNER: 2020 GDUSA American Graphic Design Awards
FEATURED: Packaging of the World