services

Brand Identity

Packaging Design

 Profile

New Harvest Coffee Roasters was launched in 2000 from a drafty shed on the site of the old Washburn Wire factory in Rumford, Rhode Island. After 20 years of freshly roasting coffee and delivering high quality product to their loyal customers, the company embarked on a comprehensive rebrand to coincide with a move to a new home. Lakuna Design first designed a new brand identity and then applied that to new packaging design. The packaging was centered on hand done illustrations which have been part of the New Harvest visual brand for most of their history.

New Harvest HQ Photos: Angel Tucker