SERVICES

Brand Identity

Illustration

Packaging Design

PROFILE

Dirty Pelican elevates the home cocktail game with premium quality organic mixers. The brand prioritizes quality ingredients over stock, sugary fillers.

The brand identity design uses a minimal Gatsby-style typeface as its base and then embellishes with a modern, iconic, pelican illustration. The packaging design for this premium organic cocktail mixer perfectly captures the essence of the product, using abstract sunsets to create a sense of luxury, relaxation, and organic goodness. A brief description of the mixer's unique blend of organic ingredients is also included on the back label, highlighting its quality and authenticity.

Photography: Angel Tucker / Dirty Pelican