Authenticity

Photo: Everyday Basics / unsplash

Why bother?

At the core of every business we work with is a genuine ‘reason to be’.

For us to be a valuable partner in the growth of a new or existing brand we need to first, understand our client’s motivation and second, translate that story without blurring it with our own agenda or even simply our ’taste’. An authentic origin story told in an inauthentic voice is a missed opportunity.

To get to the core of your mission, ask yourself this question:

“Outside of earning money what is my reason for starting this business?”

If money is the only object, then building a brand will be tougher. You’re best investment would be a numbers expert who can help you win the price wars. If, while earning money, you’re also keenly aware of a value that your story and/or your product delivers (luxury, peace of mind, responsible living, etc.) then hire creative thinkers (like us!) to help communicate your story with accuracy and relevant appeal.